language in advertisement
　　as everybody can see, advertisement has permeated almost every possible area of the world. besides the beautiful pictures and the famous movie or singing stars in the advertisement, language, by all means, is the most important sign vehicle of the verbal part of the advertisement. studying the language in advertisement can always reflect how it affects our modern life.
　　here is a real story that once happened in my math class. mr. yang, our math teacher, wanted to know whether we had understood the main purpose of solving the problem. so he asked us seriously: “our aim is?” in no time, almost everyone replied together: “no decayed teeth!” we burst out laughing then because it was well-known that “our aim is no decayed teeth!” was the language in a toothpaste advertisement! it is just a joke, however it proves the language in advertisement really influences our daily life.
　　obviously, the advertisement aims to attract the customers’ attention and to promote sales. a successful advertisement must be apt at creating beautiful image by means of creative language expressions. in this case, there’s no doubt that this advertisement for the toothpaste has achieved this aim. and the possibility that we will buy this brand of toothpaste increases as we can easily remember the vivid language in the advertisement while standing in front of the goods shelves.
　　generally speaking, based on many novel methods, advertisement language has acquired distinctive features: conciseness, vividness and uniqueness. it does make our daily life more colorful and interesting. just as another advertisement goes: “the world is a much better place because of you!”